CASE STUDY:
Parent Brand and Sub-Brand Cohesion
While partnering with Darren Hardy, I spearheaded the development and implementation of cohesive brand strategies for the parent brand and its suite of sub-brands. Each sub-brand had unique messaging, audiences, and objectives, which required a unified strategy to ensure brand consistency, audience clarity, and market impact across all touchpoints. My role involved conceptualizing, designing, and executing strategies that elevated the perception and performance of the overall brand ecosystem.
Scope & Objectives
Unify the parent brand and sub-brands under a consistent and cohesive identity to strengthen recognition and trust across all audiences.
Define the unique positioning and messaging frameworks for each sub-brand to address their specific market segments while maintaining alignment with the overarching brand vision.
Develop creative assets, guidelines, and marketing strategies to ensure consistency in branding across websites, training resources, and promotional campaigns.
Optimize the customer journey by integrating seamless branding across all consumer touchpoints, from discovery to conversion and retention.
Solutions and Approach
Conducted an in-depth audit of the parent brand and sub-brands, identifying inconsistencies in visual identity, messaging, and customer perception.
Developed comprehensive brand guidelines, including visual design, messaging, tone of voice, and positioning statements, to align all sub-brands with the parent brand.
Designed user-centric websites, landing pages, and resource materials tailored to the unique objectives of each sub-brand while maintaining a cohesive design language.
Conceptualized and executed targeted marketing campaigns for individual sub-brands, including email marketing, social media strategies, and paid advertising efforts.
Implemented a streamlined content creation process to ensure consistent branding across training materials, live broadcasts, and digital products.
Conducted workshops and coaching sessions with internal teams to ensure alignment on brand objectives, guidelines, and execution strategies.
Outcomes and Results
Established a cohesive brand identity that strengthened audience trust and recognition, resulting in a 40% increase in overall brand engagement.
Improved sub-brand performance metrics, including a 25% average growth in customer acquisition and retention rates across the product suite.
Streamlined content production and marketing efforts, reducing campaign execution times by 30% while maintaining high-quality outcomes.
Enhanced user experience and customer journey flow, increasing conversion rates across key touchpoints by 20%.
Empowered internal teams with clear guidelines and processes, fostering consistency in all branding and marketing initiatives moving forward.
Meet Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
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About Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
