CASE STUDY:
OEM Brand Compliance Across Dealerships
Automotive OEMs require dealerships to maintain strict brand compliance, creating a challenge for dealers to balance corporate standards with local branding needs. At eBizAutos, I worked directly with multiple automotive manufacturers to ensure that dealership websites and marketing campaigns adhered to OEM guidelines while retaining individuality.
Scope & Objectives
Align dealership websites and campaigns with strict OEM brand compliance requirements.
Preserve dealership-specific branding and customization to maintain local market appeal.
Enhance the customer experience while meeting manufacturer branding standards.
Solutions and Approach
Developed adaptable website templates and marketing frameworks to meet compliance requirements while offering customization options for dealerships.
Collaborated directly with OEMs to ensure adherence to branding standards across websites, digital assets, and advertising campaigns.
Provided dealerships with branding and marketing toolkits, including compliant visual assets, messaging templates, and style guides.
Designed campaigns that integrated OEM-approved elements while tailoring the message to local audiences.
Outcomes and Results
Achieved 100% compliance with OEM brand standards across all dealership websites and campaigns.
Increased customer trust in dealership brands through consistent adherence to corporate guidelines.
Improved dealership marketing performance, with a 25% boost in campaign engagement and lead generation.
Earned recognition from automotive OEMs for innovative solutions balancing compliance with creativity.
Meet Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
Book a Brand Strategy Call
Let's Meet to Discuss Your Business, Career, and Goals
About Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
