CASE STUDY:
Nationwide Vehicle Search Platform
MotorCar.com was conceived as a centralized platform to aggregate and showcase the inventory of over 2,000 automotive dealerships managed by eBizAutos. As the lead strategist, I ideated, conceptualized, designed, and launched this groundbreaking platform, transforming it into one of the top destinations for vehicle searches in the country. This project redefined how customers connected with dealerships nationwide, offering a seamless and user-friendly experience.
Scope & Objectives
Develop a unified, user-centric platform that aggregates dealership inventory, providing customers with a comprehensive and intuitive vehicle search experience.
Establish MotorCar.com as a trusted and recognizable brand in the automotive industry.
Optimize the customer journey from search to inquiry, increasing dealership leads and conversions.
Ensure platform scalability and performance to manage inventory from over 2,000 dealerships nationwide.
Solutions and Approach
Designed and developed the MotorCar.com platform, integrating advanced search capabilities, filtering options, and personalized vehicle recommendations.
Created a cohesive brand identity for MotorCar.com, including logo design, messaging, and visual guidelines to establish a professional and trustworthy image.
Conducted in-depth market research and audience analysis to align the platform’s features with customer needs and preferences.
Developed a robust SEO strategy and content plan to enhance discoverability and attract organic traffic to the platform.
Launched digital marketing campaigns, including email marketing, paid advertising, and social media promotions, to build awareness and drive traffic.
Implemented analytics and performance tracking tools to monitor user behavior and refine the platform’s functionality over time.
Outcomes and Results
Positioned MotorCar.com as one of the top central hubs for vehicle searches nationwide, achieving a 60% increase in organic traffic within the first year of launch.
Improved dealership lead generation, with participating dealerships reporting an average 35% increase in inquiries and conversions.
Enhanced customer satisfaction through a streamlined and intuitive search experience, earning consistently positive feedback from users and industry professionals.
Established MotorCar.com as a trusted resource for both customers and dealerships, contributing to eBizAutos’ reputation as an industry innovator.
Delivered a scalable and high-performing platform capable of managing and showcasing inventory from thousands of dealerships across the country.
Meet Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
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About Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
