CASE STUDY:
Master Your Mindpower
Master Your Mindpower is a Wall Street Journal bestselling book by Stéphane & Shalee Schafeitel, designed as the ultimate guide to mental toughness and resilience. This "user manual for your mind" equips readers with the 3 Pillars of Mindpower and a series of practical exercises to build mental and emotional resilience. Written for high achievers and success seekers, the book helps readers focus, handle stress, align their core principles, and elevate productivity and success across all areas of life. Master Your Mindpower offers a pathway to mastering one’s mindset and, ultimately, mastering one’s future, with tools to achieve ambitious goals and maintain a high level of mental fortitude in a dynamic world.
Scope and Objectives
For Master Your Mindpower, I designed and implemented a targeted branding and digital marketing strategy to drive engagement and maximize conversions for the book’s free sales funnel.
The objective was to establish Master Your Mindpower as a go-to resource for mental resilience and peak performance, reaching high achievers and success-driven individuals. This involved creating a cohesive brand identity with detailed guidelines that highlighted the book’s unique approach to mental toughness and productivity. I crafted a positioning statement and value proposition that conveyed the book's promise of practical, life-changing tools for mastering mindset and achieving ambitious goals.
I designed user-centric wireframes and experience flows for the responsive sales page, as well as follow-up funnel pages optimized for lead capture and conversion. The sales funnel included free book offerings with strategically crafted upsells and downsells, providing readers with an enriched journey. Supported by a structured brand voice and messaging framework, I launched a multi-channel marketing strategy, including email, paid ads, and social media campaigns, all tailored to attract and convert target audiences.
The campaign was strengthened by an SEO strategy and content plan to increase visibility, while analytics and performance tracking allowed for continuous optimization. A carefully sequenced launch plan generated momentum, while a crisis management strategy ensured smooth execution. This approach positioned Master Your Mindpower as an essential guide for personal and professional growth, engaging readers and driving significant interest in the book and related offerings.
Solutions and Approach
Brand Identity Development
Comprehensive Brand Guidelines
Strategic Brand Positioning
User-Centric Wireframes, Storyboards, and Experience Flows
Responsive Website Design and Development
Lead Capture and Conversion Optimization
Hero’s Journey Guidebook Design
Hero’s Journey Facilitator’s Guidebook Design
Custom Package Design
Course Design and Setup
Email, Paid Advertising, and Social Media Ad Campaigns
Positioning Statement and Value Proposition
Brand Voice and Messaging Framework
Customer Journey Mapping
SEO Strategy and Content Plan
Digital Marketing Campaigns
Analytics and Performance Tracking
Social Media Strategy and Content Creation
Launch Sequence and Rollout Plan
Crisis Management and Reputation Strategy
Client Feedback and Iteration Processes
Outcome and Results
The Master Your Mindpower sales funnel achieved exceptional results, significantly increasing book sales and generating additional revenue through strategically designed upsells to related training programs and offers. The cohesive branding, optimized funnel design, and targeted marketing campaigns successfully attracted a high volume of readers eager to unlock the benefits of mental resilience and peak performance. The upsell strategy guided readers seamlessly from the book to advanced training opportunities, boosting engagement and conversions across multiple products. These outcomes demonstrated the power of a well-crafted sales funnel in not only driving book sales but also expanding interest in Stéphane & Shalee Schafeitel’s broader offerings, creating a lasting impact and establishing Master Your Mindpoweras a foundational resource for growth-oriented individuals.
Meet Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
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About Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
