CASE STUDY:
Las Vegas Hotel & Casino Rebranding
As Las Vegas evolved into a competitive hub for global entertainment and hospitality, several iconic casino and hotel properties faced challenges adapting to the rapidly changing digital marketing landscape. I led the rebranding efforts for multiple Las Vegas Strip properties, helping them reposition their brands, revitalize their marketing strategies, and engage new demographics.
Scope & Objectives
Rebrand legacy casino and hotel properties to align with evolving customer expectations and the emerging digital marketing landscape.
Develop updated brand strategies to attract new demographics and retain loyal customers in a rapidly changing environment.
Create cohesive visual identities and messaging frameworks that resonated with both local and international audiences.
Solutions and Approach
Conducted comprehensive brand audits to identify gaps in messaging, visual identity, and customer engagement strategies.
Designed modernized branding, including logos, style guides, and messaging frameworks, to reflect the properties' unique selling points and align with the broader Las Vegas market.
Developed digital marketing campaigns tailored to each property, including email marketing, paid advertising, and social media strategies.
Designed user-centric websites and interactive digital experiences to enhance customer engagement and streamline bookings.
Partnered with property executives to align branding initiatives with their long-term business goals and objectives.
Outcomes and Results
Successfully rebranded multiple properties, resulting in a 45% increase in customer engagement and bookings across all platforms.
Attracted new demographics to Las Vegas properties, increasing foot traffic and revenue by an average of 30%.
Positioned the rebranded properties as competitive leaders within the Las Vegas hospitality and entertainment industries.
Established digital marketing frameworks that provided scalable solutions for future campaigns and initiatives.
Meet Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
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About Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
