CASE STUDY:
Lake Las Vegas
Lake Las Vegas is a premier residential, golf and resort destination situated on a privately owned 320-acre lake that features 10 miles of shoreline and a depth of 150 feet at its deepest point. Within the 3,592-acre master planned community are a range of residential offerings, two challenging golf courses, and three world-class hotels.
Project Objective
Design and develop the Lake Las Vegas website and email marketing campaigns that engage with potential visitors to participate in Lake events and register their interest to purchase a home within one of the master planned communities.
Scope of Work & Deliverables
Design brand guidelines.
Define brand Purpose, Vision, Mission, and Values.
Locate and target audience.
Complete competitor audits to differentiate the Lake Las Vegas brand.
Build a database of leads and continue to engage through automated email campaigns.
Drive traffic to lead capture pages from social media.
Design and development Lake Las Vegas website.
Present Lake Las Vegas as the premier Vegas destination beyond The Strip.
Work with builders to facilitate the marketing of their new model homes.
Engage with the target demographic to participate in Lake events, golf, vacations, shopping, and other Lake amenities.
Meet Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
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About Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
