CASE STUDY:
Interactive Marketing Ecosystems
As the hospitality and entertainment industries embraced technology, there was a growing need for innovative marketing ecosystems that engaged guests and enhanced their experiences. I led the creation of interactive marketing systems and touchscreen technologies tailored to the unique needs of Las Vegas’ premier hospitality and gaming properties.
Scope & Objectives
Design and implement interactive solutions to enhance guest experiences and foster brand loyalty.
Create digital marketing ecosystems that provided seamless customer engagement and aligned with brand objectives.
Integrate innovative technologies into high-traffic areas to increase brand visibility and drive revenue.
Solutions and Approach
Developed touchscreen displays for casino floors, sports betting terminals, and hospitality kiosks, providing intuitive and engaging customer interactions.
Designed digital ecosystems that integrated websites, mobile apps, and on-site displays, creating a cohesive brand experience.
Collaborated with property stakeholders to tailor solutions that aligned with their branding and operational goals.
Introduced real-time analytics and tracking systems to monitor guest engagement and optimize future strategies.
Outcomes and Results
Delivered interactive marketing solutions that increased guest engagement by 40% and boosted on-site revenue through cross-promotional campaigns.
Established Netbooth Corporation as a leader in innovative marketing technology for the hospitality and gaming industries.
Improved customer satisfaction scores across partnered properties, with guests praising the seamless and modern experiences.
Provided scalable systems that allowed properties to expand their digital presence and maintain competitive relevance.
Meet Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
Book a Brand Strategy Call
Let's Meet to Discuss Your Business, Career, and Goals
About Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
